SoulBites - Annabella Randel

Ads for the swiss food startup SoulBites

2D Animation

Branding & Illustration: Sainthouse Studio

SoulBites stands for sustainable and responsible usage of food beyond its shape or marks on fruit products. The startup questions the international standards that declare fruits and vegetables as not sellable because of their shape and size (which leads to massive food waste) and developed a healthy snack, using perfeclty fine bananas which do not meet the shape standards. SoulBites not only wants to sell a product but also aims to spread knowledge around the topic of food waste and its impact on the climate.